Omnilux
website + product copy
Trusted for their science-backed LED light therapy masks, this innovative company launched a new skincare line and needed benefit-focused copy for their landing and product pages. Through punchy headlines and uncluttered messaging, we created fact-forward yet welcoming copy.
Rewined Candles
product descriptions
Inspired by wine, travel, nature, and entertaining, this luxury candle brand needed new product descriptions that were more sophisticated and fragrance-focused. I used sensory language with a bit of storytelling to deliver elevated, aromatic descriptions for their Signature, Cocktail, Sparkling, and Holiday candle lines.
gin fizz candle >
mimosa candle >
VoltHohm
postcard
This client needed a postcard mailer for their new electric vehicle charging pedestal (target audience - contractors). A key differentiator of the product is its easy-to-spot design, so I created a playful headline around this. I also used Canva to customize the postcard with the company's branding.
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Recast
website copy
In a world of robotic AI voices, this client's SaaS product stood out with its expressive, natural speech. They needed an MVP landing page to launch their product that converts articles into audio. I wrote and wireframed clear copy that concisely presented the app and key audience benefits.
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Vybe Living
website copy
This Bay Area co-living brand wanted punchy, more targeted copy for their website revamp. I helped develop a playful, approachable brand voice across several pages while focusing on clear, concise messaging around the co-living lifestyle.
view home page >
Let's Ledger Accounting
website copy
This boutique B2B accouting firm needed to freshen up their copy for several landing pages, including a page for Google ads targeting small businesses. I focused on eliminating unnecessary jargon and presenting the emotional benefits of their services.
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BidBird
print flyer
This logistics client needed copy + design for a one-pager to distribute at London's Sustainability Week. My goal was to introduce their patent-pending invention in a scannable format, while highlighting key benefits to the target audience. I used Canva to customize the flyer design.
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EcoRobotik
print banner
This robotics organization needed an eye-catching retractable banner to display at events. This banner uses minimal text to clearly show what the organization does. Since this organization works with kids and teams, I customized a modern, clean design in Canva.
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Let's Ledger Accounting
email copy
No matter how you shake 'em, cold emails are tough. This client needed a 3-email cold sequence targeted to tech companies without an in-house accounting team. I kept the emails direct and to-the-point with a friendly voice. I also provided A/B testing options with their subject lines and email content.
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BidBird
email copy
I always have fun writing for this logistics client with a confident, playful brand voice. They needed an auto-email sequence for their blind bidding platform. The sequences creates an urgency to act while staying light and conversational.
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