website + product copy
Trusted for their science-backed LED light therapy masks, this innovative company launched a new skincare line and needed benefit-focused copy for their landing and product pages. Through punchy headlines and uncluttered messaging, we created fact-forward yet welcoming copy.
product descriptions
Inspired by vino, travel, and entertaining, this luxury candle brand wanted sophisticated and fragrance-focused product descriptions. I combined sensory language with a bit of storytelling to deliver elevated, aromatic descriptions for their Signature, Cocktail, Sparkling, and Holiday candle lines.
gin fizz candle >
mimosa candle >
postcard
This client needed a postcard mailer for their new electric vehicle charging pedestal (target audience - contractors). A key differentiator of the product is its easy-to-spot design, so I created a playful, stand-out headline. I also used Canva to customize the postcard with the company's branding.
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website copy
In a world of robotic AI voices, this client's SaaS product stood out with its expressive, natural speech. They needed an MVP landing page to launch their product that converts articles into audio. I wrote and wireframed clear copy that concisely presented the app and key audience benefits.
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website copy
This Bay Area co-living brand wanted punchy, more targeted copy for their website revamp. I helped develop a playful, approachable brand voice across several pages while focusing on clear, concise messaging around the co-living lifestyle.
view home page >
website copy
This boutique B2B accouting firm needed to freshen up their copy for several landing pages, including a page for Google ads targeting small businesses. I focused on eliminating unnecessary jargon and presenting the emotional benefits of their services.
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print flyer
This logistics client needed copy + design for a one-pager that introduced their new patent-pending cargo system. I added a bold, benefit-focused headline and included specific but succinct copy to highlight their products. I customized the design in Canva to create a clean, modern feel.
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marketing card
This robotics learning center needed a simple but eye-catching snapshot of their services to hand out on-the-go. I created a 4x6 card that's easy for the eye to scan, while clearly defining their services. I customized this design in Canva to match their branding.
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email copy
No matter how you shake 'em, cold emails are tough. This client needed a 3-email cold sequence targeted to tech companies without an in-house accounting team. I kept the emails direct and to-the-point with a friendly voice. I also provided A/B testing options with their subject lines and email content.
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email copy
I always have fun writing for this logistics client with a confident, playful brand voice. They needed an auto-email sequence for their blind bidding platform. The sequences creates an urgency to act while staying light and conversational.
view sample emails >