You know that feeling during a carnival game when you’ve spent twenty bucks trying to land a ring around the neck of a floating duck? You finally nail it—only to be handed a dinky two-inch teddy bear, instead of that giant stuffed gorilla hanging from the top row.

Don’t let your content be that teddy bear.

Words don’t have to be The Greatest Show on Earth, but they should act as the prize you’ve always wanted: a natural connection between your audience and your brand.

You might have all the details worked out in advance for your website. Or, perhaps you aren’t sure if your copy should aim east or west. I’ll consult with you to map out a plan and conduct research if needed.